Each guide follows a consistent research process, though not every step draws on every source type — a guide cites standards or regulatory documentation only when the topic actually involves them.
The process typically includes:
- Keyword and search-intent review, to understand what a reader is actually trying to find out.
- Current SERP analysis, to see how the topic is already being explained and where gaps or errors remain.
- Review of primary research, technical documentation, relevant standards, and other authoritative sources, where applicable.
- An evidence dossier compiling the sources a guide draws from before drafting begins.
- Claim-level citation checking, so factual statements can be traced back to a specific source.
- Editorial revision for clarity, accuracy, and structure.
- SEO and cannibalization review, to keep guides distinct from one another and clearly scoped.
- Visual planning, for diagrams and figures that support the text.